NEW Facial Toner / Aftershave! September 25, 2023 09:32

TL;DR: This new aftershave is aloe and witch hazel base, is alcohol-free, and features a lovely blend of botanical extracts. Apply as normal, and after dry down, your skin will have an exceedingly soft and smooth feel!

If you were at the Maggard Meet Up on June 3, you got a little taste of the new aftershave/toner (as well as the new, inbound packaging).

This toner will eventually be replacing the alcohol splash in the Eleven line up.

Wait, what?!!

Let me explain...

I quite simply believe alcohol isn’t beneficial to your skin. It does provide antiseptic properties for post shaving, but that’s an antiquated need. That came from a time when you went to your barber for a shave. They’d use the same straight razor for everyone. So it was absolutely necessary to kill off any yuckies with a potent antiseptic. Alcohol did the job nicely.

But other than that, alcohol provides no other benefit that I can think of.

I get that some folks like the “burn”. You guys are masochists!

I get that it’s also a decent barometer of a good shave; if it doesn’t burn, you shaved well. ...meh, not good enough to keep it around.

So what DOES the new toner do?

I don’t need to tell you the benefits of aloe. Look up any of the 12 billion articles on its wonders.

Witch hazel provides enough of the antiseptic properties the alcohol did. ...I’m assuming no one is sharing razors or anything ridiculously stupid and dangerous. It’s good for acne. It’s also good for inflammation and irritation.

The botanical extracts are from Bilberry, Sugar Cane, Orange, Lemon and Sugar Maple plants. They’ll provide a nice boost to skin brightness. They also provide a very nice moisturizing feel after dry down.

I also wanted something I could use as a daily toner on the days I don’t shave. It’s an excellent refresher mid day without having to wash your face.

It is available in all current scents, including the Cremoso exclusive for The Razor Company which they’ve had for a while.

Saying goodbye to the alcohol was easy for me personally, but I do understand it’s tradition and popularity. I am bucking the trend by removing it from the line up. I’ll take the risk.

At the same time, the new toner performs wonderfully, provides the same utility and is most certainly better for you skin!

Which is what I care about most.